That's probably because you are waiting for somone to mention West Berks Council so that you can either defend or throw a wobbler into the conversation, however the KC drinkers are all more than likely in the cheap haircut brigade.
I think that User was referring to the fact that the same abbreviation is used for the Kennet Centre and the King Charles Tavern.
Kennet Shopping is not a proper name for a place - a business yes, but not a place. To me Kennet Shopping is the company managing the Kennet Centre.
Just looked at their (new?) website and we are all half right. It is Kennet Shopping Centre. Ah well, learn something every day.
Interesting thing is the "Free Parking in Newbury" section. Seems like we've been taken up on our suggestions. http://www.kennetshopping.co.uk/park-free.aspx So, that's that then. Now what are we going to moan talk about.