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Marketing starts for Parkway Newbury.
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February 21, 2010, 1:50am Report to Moderator
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A computer generated image of Victoria Square in the New Parkway development

A brand new website heralds the start of a marketing campaign to launch Parkway Newbury where construction is in full swing and the new retail development of 295,000 sq ft of retail and restaurant accommodation and 621 car parking spaces is expected to open in the spring of 2011.

The new development is anticipated to propel Newbury into the top 75 in the UK in terms of retail attractiveness. Ranking Newbury alongside Harrogate, Salisbury, Leamington Spa and Windsor.

The website claims that Newbury is the 14th most affluent catchment in the UK.

Further details on their website: http://www.parkwaynewbury.com
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Archie
February 21, 2010, 8:18am Report to Moderator

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Clever use of timber cladding there. Obviously done to blend in with the Camp Hopson furniture building. One could also imagine they were designed by the same architect.

I wonder if that will be social housing overlooking the park? Nice balcony/veranda to hang their washing out to dry!
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Greenham Common
February 21, 2010, 9:38am Report to Moderator

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The Parkway website is naff, in my opinion.  The text is way too small in places, not withstanding the rather bizarre colour scheme.  It is also full of waffle.  The Parkway site is also architecturally bland and while I am not an expert, I fail to see how it is 'inspired by the future'; who comes up with this crap?  I really don't see that the future of town centres lie in the provision of units like this.  It is 20-30 years too late.
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February 21, 2010, 11:27am Report to Moderator
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The view of the Food Terrace which is what we will see from Victoria Park is totally uninspired and will not stand the test of time. Wooden cladding which in two years time will be dark and stained and a glass box perched on top of a tower overlooking the terrace...... Nice.
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user23.3
February 21, 2010, 12:20pm Report to Moderator

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Quoted from 9
The view of the Food Terrace which is what we will see from Victoria Park is totally uninspired and will not stand the test of time. Wooden cladding which in two years time will be dark and stained and a glass box perched on top of a tower overlooking the terrace...... Nice.

How long have the "new" Camp Hopson building been in place?
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78
February 21, 2010, 12:57pm Report to Moderator
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The Parkway site is also architecturally bland

Should it have been more avant garde? Say something along the lines of the Victoria Park Pavillion?
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78
February 21, 2010, 12:59pm Report to Moderator
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Ranking Newbury alongside Harrogate, Salisbury, Leamington Spa and Windsor.

who writes this stuff?
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Greenham Common
February 21, 2010, 1:23pm Report to Moderator

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Quoted from 78
The Parkway site is also architecturally bland  Should it have been more avant garde? Say something along the lines of the Victoria Park Pavillion?

I'd say something that complements the Georgian and Edwardian architecture.  The design is simply generic and could be in any market town.  Then again, Newbury's architectural inheritance has already been desecrated by things like The Vue carbuncle.
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February 21, 2010, 1:35pm Report to Moderator
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Quoted from user23.3
How long have the "new" Camp Hopson building been in place?


You're going to say "Camp Hopson's cladding has lasted longer than that " aren't you ?

Well, I think wood cladding for an architectural concept is naff and down the line will look even naffer. You will I'm sure wish to argue the point. It's OK for the side of a Sainsbury car park but that's where I draw the line.
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user23.3
February 21, 2010, 1:39pm Report to Moderator

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Which towns would you rate Newbury against?
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February 21, 2010, 2:25pm Report to Moderator
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Quoted from user23.3
Which towns would you rate Newbury against?


Why we have to be rated against other towns is just for marketing. Newbury is unique and one hopes that it will retain its unique character after all the development has been completed and our leaders are sitting back admiring their handiwork.
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Uncle
February 21, 2010, 2:45pm Report to Moderator

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Quoted from user23.3
Which towns would you rate Newbury against?



We are above Hungerford,Thatcham and Marlborough.....but beneath Basingstoke ,Reading and Andover?
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February 21, 2010, 2:58pm Report to Moderator
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Quoted from Uncle



We are above Hungerford,Thatcham and Marlborough.....but beneath Basingstoke ,Reading and Andover?


What criteria are you using for the judgement. My view is that we are streets ahead of Basingstoke, this after a visit for a one and I might add only ever visit to that dreadful Festival Place last week. Reading is about OK as some of the shops are worth a visit and have some character but Newbury has to rise above that town's level mainly because of the number of layabouts that seem to frequent it. Andover, I have no knowledge of so cannot comment.
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Uncle
February 21, 2010, 3:17pm Report to Moderator

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most of my "criteria" comes from my passengers[who live outside of newbury] and its a take on their comments...except the bit about Hung,That.Marlb.....which i assume you agree with?
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Nobby
February 21, 2010, 3:57pm Report to Moderator

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So currently we are the 14th most affluent town and well below 75th in retail attractiveness.
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